Introduction.
ADVERTISING, once looked upon by some business men as
an expense, is now quite generally regarded in its proper
light as an investment.
The primary purpose of most advertising is to increase business.
Some advertising is d...
Introduction
THE purpose of this book is to provide a handy compendium of
" ideas and phrases suitable for use in the preparation of financial
advertising matter-whether newspaper or magazine advertisements,
booklets, circulars or "f...
